SparkToro Blog

Posts by Amanda Natividad:

Content Marketing Marketing Tactics

How to Turn Audience Research Into Content Ideas

Amanda NatividadBy Amanda Natividad
If you’ve ever stared at a blank content calendar wondering what to create next, you’re not alone. Even the most prolific writers* sometimes feel like they’re running nonstop on the content creation hamster wheel… even after ideas dry up and writer’s block sets in. But while continuing your creation habit can build momentum, sometimes the best content ideas aren’t hiding…
Marketing Startups

ROI vs. VOI: Smart Marketers Look Beyond the Numbers

Amanda NatividadBy Amanda Natividad
Most of us default to Return on Investment (ROI) for measuring marketing success. It’s the tried-and-true metric that quantifies financial returns. Money in, money out. But we all know the messy reality of attribution. The prospects who subscribe and unsubscribe from our newsletters, who toss us a LinkedIn like now and then, who eventually Google us one day because they…
Content Marketing Tactics

The Overlooked Reason Your Content Isn’t Gaining Traction

Amanda NatividadBy Amanda Natividad
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But it’s the least helpful piece of feedback. It’s not specific and it doesn’t offer solutions for next time. Instead, consider this: Maybe your content doesn’t match the user’s intent. As in, there’s a disconnect between the…

3 Common Social Media Mistakes That We Don’t Talk About Enough

Amanda NatividadBy Amanda Natividad
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you mind resharing it with your network?” Friend, some tough love: This has got to stop. It’s not that you shouldn’t ask for support. It’s not about reciprocation either. It’s that begging for reshares or retweets isn’t…
Events Personal

The Best Damn Food & Drink Gift Guide 2024

Amanda NatividadBy Amanda Natividad
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide. Same rules apply: A distribution of gift options between $20-$300, with very few at the top end of that range, and plenty of affordable selections A diverse range of products that can accommodate various palates and…
Hiring Marketing Startups Tactics Team

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

Amanda NatividadBy Amanda Natividad
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart email campaign. I loved having a variety of writing responsibilities. But there was a big problem: if I took a sick day, it would slow down the rest of my team.  Product, customer acquisition, social media,…

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