SparkToro Blog

Posts by Amanda Natividad:

AI/LLMs Marketing

Why Everyone Prompts AI Differently (Even When They Want the Same Thing)

Amanda NatividadBy Amanda Natividad
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same age — to look up local basketball leagues for their kids. My only instructions were to search as though they really wanted a good answer. (And of course, “good” is subjective.) Every single one of them…
Content Marketing Marketing Tactics

Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again

Amanda NatividadBy Amanda Natividad
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely everyone is engrossed with the Beckham family drama, the only other pressing matter at hand is whether to recline your airplane seat, and the cost of $0.79 for a garlic bulb is exorbitant to the point…
Marketing Startups Tactics

Your Next Launch Will Fail Without an Amplifier Strategy

Amanda NatividadBy Amanda Natividad
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation. Every time we separate “product” from “marketing,” we guarantee that one will limp behind the other. I was reminded of this when Rand said in a recent interview with Jacob Cook (for his students at Harvard…
Marketing Tactics

Content as a Service (CaaS): The Framework That Aligns Marketing with the Business

Amanda NatividadBy Amanda Natividad
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with content… that does nothing. Because…
Marketing Tactics

Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press

Amanda NatividadBy Amanda Natividad
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is your guide to bridging that gap. Journalism is now the most cited source in AI-generated responses to current event queries, according to a new report by Muck Rack. And well more than half of websites receive…

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