Best Practices Are Meaningless Without Audience Research
There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline…
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…
Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…
Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
Raise your hand if you remember these roundup posts! No? That’s just me? I was the only one paying attention to these in 2008?…
Your Next Launch Will Fail Without an Amplifier Strategy
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation.…
The Best Damn Food & Drink Gift Guide 2025
Hey friends! It’s been a crazy few months what with flutters hands, gestures to the burning tire fire just outside the window. The point…
Stop Asking Your Guest Speakers to Do Your Marketing for You
I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to…
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on…
The Best Damn Visitors’ Guide to Seattle 2025
Psst! There’s a marketing conference in Seattle in a few weeks. I’m sure you bought your ticket already, but if you haven’t, let’s fix…
The One Question I Ask to Know If an Agency Will Be Worth It
Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One…