SparkToro Blog

Posts by Amanda Natividad:

Marketing

You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.

Amanda NatividadBy Amanda Natividad
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative…
Marketing Tactics

The Case for Permissionless Co-Marketing

Amanda NatividadBy Amanda Natividad
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it. It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned media — where you’re the one organically mentioning someone else.…

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