The Best Persona Tool On the Web Is Now Live
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Does Your Website Still Matter in the Zero-Click Era?
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
The BRAND New V3 of SparkToro Is Here
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
NEW: Brand Affinity is Now Live in SparkToro Reports
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with…
7 Reasons Every Marketing Team Should Monitor Brand Mentions
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience…
Total Addressable Market (TAM) Size is Now in SparkToro Reports
Casey’s back with a brand new invention. This time, it’s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro…
Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re…
In 2026, Less than One Third of Google Searches Still Send a Click
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI…