Inimitable Product is the New “Make Great Content”
For 25 years, Google told websites to “just make great content,” and they’d sort out the rest. This advice was incomplete, problematic, and reductive,…
5 Strategic Features that Predict Survival in the Zero-Click Era
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social,…
NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
One of the challenges we face at SparkToro is deciding between comprehensiveness vs. relevance in the audience data we deliver. In a nutshell, it’s…
New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web
Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data,…
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re…
How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade
For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude…
New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often…
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
Editor’s Note: Watch our free webinar discussing the findings here (no ads). The Problem: For the last few years, companies have been investing inordinate…
Starting today anyone can analyze any (describable) audience in SparkToro
Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL…
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…