New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing…
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an…
How do you earn budget if attribution is dead and traffic is vanity metric? Lift-based experimentation. That’s when, rather than try to assign a…
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic.…
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn’t exist. Worse…
It’s a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym “SEO.” Look, I ain’t…
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a…
Look, I get it. The new world of a zero-click web, where search engines, AI tools, and social networks hoard traffic and send fewer…