A Welcome to SparkToro’s Cofounder: Casey Henry
In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for…
Buy Lost And Founder and PRH Will Send You This Zelda-Style Startup Map
It’s been a whirlwind of a few weeks, launching a new book, launching a big piece of software for Moz (my final project with…
New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018
There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of…
I Wrote a Weird Kind of Business Book
For the last two years, I’ve been working on a book about what it’s like to build a tech startup and how Silicon Valley’s…
New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)
Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web…
Why Web Marketers Should Invest in Demand Creation
Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a…
Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”
If you’re in the business of content marketing, I know you’ve seen advice like this: “Start with your customer personas.” “Create content that will…
How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why…
Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…
My Last Day at Moz. My First Day at SparkToro.
17 years ago, I dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from…