An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
Industry
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best…
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…
Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social…
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm.…
We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
Generative AI, and ChatGPT in particular have been catnip to the tech press, the mainstream media, and the conversations of professionals in nearly every…
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as “Direct”
When site owners and marketers log into their analytics tools to determine how visitors discover and reach their properties, they expect accurate information. Unfortunately,…
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
Did you watch the television program Ted Lasso? You probably did; it has the ubiquity of the 1980s’ The Golden Girls in an era…
AI-Generated Content is the New Floor
Anyone can make it. Most of it is at least OK. Some of it’s pretty good. A few folks are already sharpening their skills…