SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use…
Marketing
The Episodic Content Creator’s Guide to Using SparkToro
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top…
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…
How to Invest in Episodic Content that Promotes Itself
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can…
The Case for Permissionless Co-Marketing
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.…