The Smarter-Not-Harder Guide to Content Marketing in 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it…
A Guide to Hosting Your Next Work Retreat
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find…
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in…
A One-Size-Fits-All Social Media Strategy
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The…
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold…
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is…
The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…