SparkToro V2 Is Now Available in the UK and Canada
For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and…
The Chill Work Guide to Hiring and Managing Agencies
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the…
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
How to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
How Paid Media Buyers Can Get an Edge in 2024
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his…
How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…
Content Marketing Needs to Evolve Beyond SEO
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…