The Best Damn Food & Drink Gift Guide 2024
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide.…
If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
Snackbar Studio Raised $2.15M Using SparkToro’s Funding Model (and we’re open sourcing the docs)
Since SparkToro’s founding in 2018, I’ve been been passionately loud about our unique funding model (becase it’s a really good idea.) The model focuses…
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In…
SparkToro V2 Is Now Available in the UK and Canada
For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and…
The Chill Work Guide to Hiring and Managing Agencies
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the…
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
How to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…