SparkToro Blog

Marketing Psychology Startups

Read The Room.

When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the room. Imagine you’ve walked into a religious space. This room is sacred to the people inside it. When you speak, whatever you say will be viewed through the context of where

Extraordinary Times Call For Extraordinary Measures

There can no longer be doubt: the majority of people in advanced economies are living through the most life-altering event of the last forty years. Natural disasters, wars, economic turmoil, political shifts, technological disruption — all of these pale in comparison to COVID-19’s breadth, speed, and the raw quantity of prolonged, global change. That’s in

Data Marketing

Marketers Say Most of Google’s Public Statements Are False or Misleading

In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions of the ranking elements used by Google’s search engine. But… it also asked a set of questions around the level of trust in Google’s public statements. Those results are