Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch…
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently…
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social…
The Chill Work Manifesto
Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building…
What To Do When You’re Out of Ideas
I’ve only been writing online as a marketer for about four years. And already, I feel like I’m out of ideas. You could say…
The Best Damn Food & Drink Gift Guide on the Internet 2023
Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year,…
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm.…
The Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But…
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re…