We’ve Learned More About How to Appear in AI Answers
Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot…
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on…
Make Something People Want to Talk About
In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have…
The Best Damn Visitors’ Guide to Seattle 2025
Psst! There’s a marketing conference in Seattle in a few weeks. I’m sure you bought your ticket already, but if you haven’t, let’s fix…
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing…
The One Question I Ask to Know If an Agency Will Be Worth It
Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One…
Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is…
The Case for Zero-Click Content in a Zero-Trust Ecosystem
There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description. It’s not just because it performs…
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an…