New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing…
The One Question I Ask to Know If an Agency Will Be Worth It
Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One…
Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is…
The Case for Zero-Click Content in a Zero-Trust Ecosystem
There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description. It’s not just because it performs…
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an…
Exactly What to Measure with Lift Based Marketing Investments
How do you earn budget if attribution is dead and traffic is vanity metric? Lift-based experimentation. That’s when, rather than try to assign a…
In a Zero-Click World, Traffic is a Terrible Goal
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic.…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
“AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn’t exist. Worse…