In a Zero-Click World, Traffic is a Terrible Goal
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic.…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
“AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn’t exist. Worse…
Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.
It’s a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym “SEO.” Look, I ain’t…
A Marketing Conference That Actually Changes Your Mindset
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a…
You’ve Done the Audience Research… Now What?
Our friend Tommy Walker, founder of The Content Studio, contributed the following, superb, much-needed article; thank you sir! Tommy was the Editor-in-Chief at ConversionXL,…
Zero Clicks Does Not Mean Zero Sales
Look, I get it. The new world of a zero-click web, where search engines, AI tools, and social networks hoard traffic and send fewer…
What Does the Coolest Graph in SparkToro Show You?
Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days,…
Want better marketing output from your AI Tools? Give it real data about your customers.
An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas. I don’t actually…
The Fastest Way to Understand Your Audience Without Talking to Them
“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always…