There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise…
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
Since SparkToro’s founding in 2018, I’ve been been passionately loud about our unique funding model (becase it’s a really good idea.) The model focuses…
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In…
For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and…
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
