The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…
Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise…
If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
Snackbar Studio Raised $2.15M Using SparkToro’s Funding Model (and we’re open sourcing the docs)
Since SparkToro’s founding in 2018, I’ve been been passionately loud about our unique funding model (becase it’s a really good idea.) The model focuses…
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In…
SparkToro V2 Is Now Available in the UK and Canada
For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and…
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…