The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…
3 Common Social Media Mistakes That We Don’t Talk About Enough
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise…
The Best Damn Food & Drink Gift Guide 2024
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide.…
If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
Snackbar Studio Raised $2.15M Using SparkToro’s Funding Model (and we’re open sourcing the docs)
Since SparkToro’s founding in 2018, I’ve been been passionately loud about our unique funding model (becase it’s a really good idea.) The model focuses…
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In…