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Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a…
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. You’ve heard of zero click…
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise…
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide.…
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
