The Overlooked Reason Your Content Isn’t Gaining Traction
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a…
Why Do We Need Zero Click Marketing?
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. You’ve heard of zero click…
The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…
3 Common Social Media Mistakes That We Don’t Talk About Enough
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise…