Traffic Is Down; Revenue Is… Up?
It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak…
The Overlooked Reason Your Content Isn’t Gaining Traction
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a…
Why Do We Need Zero Click Marketing?
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. You’ve heard of zero click…
The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…
3 Common Social Media Mistakes That We Don’t Talk About Enough
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are…
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…