The Power of Word of Mouth: How to Find What Influences Your Customers
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both…
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
Did you watch the television program Ted Lasso? You probably did; it has the ubiquity of the 1980s’ The Golden Girls in an era…
AI-Generated Content is the New Floor
Anyone can make it. Most of it is at least OK. Some of it’s pretty good. A few folks are already sharpening their skills…
Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead…
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Updated April 10, 2024: We relaunched SparkToro with new data sources. In that update, we also renamed “Custom Search” to “Advanced Search.” If you have a…
A Crash Course in Speaking at Conferences
Out of curiosity, I Googled, “public speaking tips” and the first piece of advice I saw was: “Breathe.” After my eyes rolled out of…
SparkToro’s Prices Are Going Up (but not for everyone)
Here’s the short version, friends: Read on for the details… Comparison of New vs. Old Subscription Tiers and Costs Below, you’ll see a screenshot…
You can’t hire ambitious people and then ask them to stop being ambitious.
Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track…
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like:…
The Creator Economy Is Far From Overblown
I came across Alex Kantrowitz’s The Creator Economy Was Way Overblown in my weekend reading. It’s well-written, but completely wrong. Here’s an excerpt of…