It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak with the long-requested addition of white labeled, exportable graphs. Now, with an Agency/Enterprise tier account, you can: It’s an especially nice upgrade for consultants and agencies who use SparkToro, but in-house
NEW: AI Tool & Social Network Usage Graphs are in SparkToro
By SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization showing only the usage vs. country-level average, the new graph displays exactly the information you’ve been requesting: the percentage of the audience you search for that uses any given search engine
NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways
By Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: And now, I’m going to show you how my cofounder Casey Henry, our VP Marketing, Amanda Natividad, and my Chief of Staff, Kristy Morrison, solved that problem: And, finally, today, launch it. To everyone. With a free version anyone
Stop Asking Your Guest Speakers to Do Your Marketing for You
By I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to waste anybody’s time, including my own. So when I ask you to co-present with me in a webinar or event, it’s because there’s nobody else I wanted to ask. You were
We’ve Learned More About How to Appear in AI Answers
By Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot more about how to influence the answers AI tools provide. This is particularly relevant for those seeking to have their brand names (or websites) appear when ChatGPT, CoPilot, Claude, Gemini, or
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
By Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with
Make Something People Want to Talk About
By In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have forgotten the essay itself, but almost everyone has heard the viral piece of advice that came out of that post: “Make something people want.” It’s pithy. Short. Timeless. And a great
The Best Damn Visitors’ Guide to Seattle 2025
By Psst! There’s a marketing conference in Seattle in a few weeks. I’m sure you bought your ticket already, but if you haven’t, let’s fix that right here. Good? Good. Seattle is one of my favorite places to go, and it’s not just because my colleagues are based here. I love the cool weather, the kind
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
By The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them 10X or more each month), and nearly 40% use one AI tools 1X+/month. Despite this massive growth, traditional search engines aren’t going anywhere: 95% of Americans continue to use them each
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
By It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing specified-parameter audiences like “Wix.com visitors” or “people with architect in their bio,” you can now zero in on groups as broad or specific as you like — small law firms seeking