Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…
How to Invest in Episodic Content that Promotes Itself
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can…
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook,…
Influence Maps—The Best Marketing Framework You’ve Never Heard Of
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This…
The Best Damn Food & Drink Gift Guide 2021
Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
Hustle Culture vs. Chill Work
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him,…
The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…