How Paid Media Buyers Can Get an Edge in 2024
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his…
Content Marketing Needs to Evolve Beyond SEO
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re…
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Welcome to another edition of 5-Minute Whiteboards. And folks, we’ve got a doozy of a topic. Yes, I’m being intentionally provocative. But it’s because…
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it…
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in…
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The…
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold…
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is…
The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…