How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
How to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
How Paid Media Buyers Can Get an Edge in 2024
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his…
Content Marketing Needs to Evolve Beyond SEO
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re…
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Welcome to another edition of 5-Minute Whiteboards. And folks, we’ve got a doozy of a topic. Yes, I’m being intentionally provocative. But it’s because…
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it…
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in…