There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much) Keyword research for social media marketing(to uncover hashtags, topics, phrases that get used/earn visibility on Instagram, Twitter, Facebook,

The “Marketing is Evil” Problem.

“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against those kinds of reflexive, anti-marketing takes is this: people create wonderful things to help one another, to entertain, to make art, and yes, to make money, too. But just because something

Who Will Amplify This? And Why?

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up. In my experience, four root causes are to blame: You’ve produced

NEW in SparkToro: Content and Profile Text Insights

What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering these questions was a maddeningly manual, lengthy process. Unfortunately, most of those products are exorbitantly expensive, enterprise tools. After SparkToro’s launch last year, we were somewhat shocked to find: A) How

When Choosing Marketing Channels, Visualize the Curve

Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in content and SEO.” Marketer: “So, no one’s heard of your brand, and you don’t have any existing digital marketing, but you’d like to start with ads, then invest in content and

SparkToro Now Has 50% More Podcasts

The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or their host’s) social profiles, and also because SparkToro’s podcast index has grown substantially, to more than 600,000 unique shows. If you’re building Lists in SparkToro, you’ll also find that more than

Data Marketing Startups Tactics

Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um… Strategy. Targeting. And, uh… give ’em fun names like Workin’ Wendy and Stay-at-Home Steve, or something.”You: “Oh god, not again…” A few years back, I worked on a 6-month project to