What Does the Coolest Graph in SparkToro Show You?
Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days,…
Want better marketing output from your AI Tools? Give it real data about your customers.
An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas. I don’t actually…
The Fastest Way to Understand Your Audience Without Talking to Them
“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always…
We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data,…
Nobody Is Dying on Hills
One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re…
No, I Will Not A/B Test That
Marketers love to talk about A/B testing. Heck, I’ve said it too. It sounds prudent. Responsible. “Test before you commit! Don’t waste resources!” But…
How to Find (Not Guess) Your Target Audience: A Data-Driven Approach
We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded…
Demand-Creation vs. Demand-Converting Marketing
One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand…
The Internet Needs Less Fighting, More Invisible Subtweets
I guess we can’t really say “subtweets” anymore because Twitter is now X and tweets are now blandly called “posts.” But we all know…
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
It’s a tale as old as time, or uh… for as long as you’ve been doing digital marketing: You’ve uncovered powerful audience insights that…