Summary

Understand the difference between analyzing a full domain vs a specific website URL.

Transcription

In many cases, we found that SparkToro's ability to search for a specific website wasn't enough.

For example, this is Geraldine's, my wife's website, the everywhereist.

She's she's been writing about food and feminism and travel and and all all sorts of humorous things for a number of years, about ten years plus. So she's got a a lot a big audience on this website. And SparkToro can analyze it, right? SparkToro can look at people who visit the website everywhereis dot com.

But what if what she really wants to do is look instead at her book specifically, this new book, If You Can't Take the Heat. And that is where the challenge comes in because we were not previously able to analyze a specific page on a website, but now we can. And as a result, I can go to the purchase page from Penguin Random House or Publisher for if you can't take the heat, and then I can specifically analyze that URL using the search drop down visits the URL and then SparkToro will tell me about people who visit that particular web page not just the entire site penguin random house. And that

can give you a lot of data that was previously not available. So if you want to take a specific URL and search for only the people who are interested in that type of content as opposed to an entire website, SparkToro now enables it. Just make sure that when you go to SparkToro, you are using the visits the URL versus visits the site. These are two different things.

Visits the site, we will analyze at the domain level. Visits the URL, you can enter whatever URL you'd like. You know, in this case, it's penguin random house slash if you can't take the heat by Geraldine de Reuter.

And these are two different things, very, very nice option in SparkToro now.