Summary

Check out the Describe Audiences feature, allowing you to describe your audience using natural language to get tailor-made analyses of your audience.

Transcription

Do you wanna see something incredibly cool?

SparkToro can do magic, absolute magic, with the describe your audience button. So what I just did just a few minutes ago is I searched for, Danish furniture and Danish design products inside SparkToro. I got some I got some decent data. But you know what I really wanted?

What I really wanted was to be able to describe that audience in more detail and have SparkToro analyze it for me, and that's what I'm looking at right here. I'm gonna show you how you can do it using a feature called custom audiences and this button describe your audience. Let's imagine let's imagine for a second that you are trying to find people who are interested in home aquariums, but you don't just want people who are searching for a particular keyword. You you want a broad set of people who are interested in home aquariums just, period.

And so, the the search right inside SparkToro that just says my audience searches for the words, you know, home aquariums for sale, well, that's gonna get you all the people who are sort of early in the buying process. You want people who are already in this world. So my audience, is homeowners with, home aquariums and a deep interest interest in maintaining, upgrading, and populating those aquariums.

Oops those aquariums with unique fish.

You can describe someone any way you want here. I could describe women thirty five to sixty who, are deeply interested in computer science. I could look for people who live in Texas, in the United States, who care a lot about Tex Mex cuisine. You you can describe any audience you want in any words that you want, and then SparkToro will come back to you through the LLM and say, it looks like you're describing these people, right, who maintain upgrades, stock home aquariums.

Great. We profiled the patterns. So let's save and view audience. Once you click that button, you can see data about home aquarium owners who are deeply interested in fish and what they visit.

Look look at these social networks. I'm really excited to see Quora and actually TikTok as well up here because that tells me I'm I'm nailing this group of people.

Reddit, Quora, and TikTok should be much higher than average. This makes total sense. This one, this GitHub being so much higher than average, you know what that tells me? There's probably a significant overlap between people who are in software and techie fields and people who are into home aquariums.

And and I can see all the data that I would normally see about a SparkToro audience in here and you can too. If you want to check this out and run the same search I just ran, that descriptive search, you can now click the button in here. It's right below and you can see what home aquarium owners are into. With the describe feature, if you upgrade to the tier that that enables this, you can run some amazing creative searches.