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Today, with the help of Similarweb‘s excellent research team, we’re publishing some new data analyzing where and how much traffic to the open web has evolved from 2021…
Huzzah! Zero Click Marketing is finally live. After two years of pain, sweat, and countless edits, the book Amanda and I have been writing…
Should every marketer be putting 80% of their effort into AI visibility? Should we be throwing billions at tracking AI recommendations? Should companies restructure…
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce…
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
Everyone’s really mad about iced coffee right now. “Don’t bring it to job interviews!” one Fortune 500 recruiter said. “Shut up, you bootlickers!” Starbies…
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
