Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade, not necessarily to your tools (though if you’re still using Google Alerts, OMG stop; Alertmouse is free and 100X better) but to your process. I track mentions of my name, SparkToro,
Creating and Promoting Were Never the Same Decision
By I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns, which ideas are worth exploring — than in the campaigns themselves. So when Tim Soulo asked me a question on the Ahrefs podcast that I couldn’t immediately answer, I did what
The SparkToro API is Live: Audience Research as Infrastructure
By I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad question. But, because the answer was always “not yet, we still have other, higher priorities,” which is… a pretty deflating answer to have to give.” SparkToro was built as a web
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
By If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do I get more traffic? Do I make more sales? Great news; Similarweb has a new study out: The Downstream Impact of AI Visibility to help answer these questions. The study looks
When Your Audience Isn’t Who You Think They Are
By Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were to describe that audience in three numbers, it would be this: 67-93K reachable people, an estimated $4.2-$5.8B in annual work, and +1.3% year-over-year. It’s a real, sizable, stable niche. But when
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
By Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience data + AI tool prompts = marketing insight magic, so I won’t belabor the point here. But, I will, with great excitement, introduce an easier-than-ever way to complete that process without
Total Addressable Market (TAM) Size is Now in SparkToro Reports
By Casey’s back with a brand new invention. This time, it’s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro customers that we’re thrilled to finally have in the app. In any SparkToro report, you’ll now see TAM at the top of your reports, alongside a methodology breakdown, e.g. Audience for
Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
By If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic, you’re not alone. For years, the default playbook was to pitch the publishing giants and let their syndication networks carry your story far and wide. But bigger doesn’t always mean better, and the highest‑traffic sites often
Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
By Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re following up with that same data pulled from Similarweb’s mobile + desktop clickstream panel for 5 additional countries: Here’s a comparison chart showing the primary three metric for each country’s Google
The Click Is Now Optional. Here’s What Isn’t.
By Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months of 2026, 68% of U.S. Google searches ended without a click. Not without a click to your site — without a click to anywhere. Less than a third of searches now