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We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is…
Everyone’s really mad about iced coffee right now. “Don’t bring it to job interviews!” one Fortune 500 recruiter said. “Shut up, you bootlickers!” Starbies…
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with…
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns,…
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad…
