Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best…
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or…
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s…
You Are Your Moat
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you…
Win the RFP: Nail Your Next Client Pitch With Audience Research
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Clients expect these tasks to be done more…
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year…
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…
Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch…
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently…