A One-Size-Fits-All Social Media Strategy
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The…
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold…
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is…
The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best…
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or…
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s…
You Are Your Moat
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you…