Reddit's amazing communities can be a time-consuming mystery to reverse-engineer, but this video shows how SparkToro comes to the rescue with data about which Subreddits, topics, and behaviors are right for your marketing goals.
Reddit is a very underrated place to do great marketing. But both organic through going through the comments and paying attention to what people are talking about, there, and then creating content, and learning, and participating in those communities, and also just using what you learned there to go build things on your own websites, probably are getting search volume, probably are getting social engagement, could get picked up by those Reddit communities and shared. So if you have a marketing plan for Reddit, you might wanna go and put in subreddit and the topics that are in there, and the number of subscribers, the relevance to what you're doing. So I, you know, I went to Google and I searched for audio, file communities, and it turns out that Reddit is a very popular community for has one for audio files, And so I could, you know, pay attention to what's going on in here. Maybe I could actually run ads here. Like, Reddit will let you run advertising.
And that that could be a very direct way to reach this group. But you know what the best way to do this is? It's kinda my audience uses words in their profile, audio file, and this will help me confirm. Okay.
Two thousand five hundred seventy four people whose profiles include audio audio file, How many of them actually pay attention? Thirty eight percent of people whose profiles include audio file, pay attention to a subreddit. Thirty two percent, oh, headphones hadn't considered that one, headphone advice, budget audio file, and then you know what's cool? I can go dig into one of these.
And say like, hey, I wanna analyze this particular subreddit. So I'm analyzing our audio file and I can see what they're talking about and the hashtags that they're using. I can see gender and age demographics. I can see what social accounts they follow the most.
I can see what they're talking about. I can go into the text insights and be like, oh, okay. Let's look at these phrases used and maybe maybe we want to talk about some of these same things that this group of people is talking about. Maybe we wanna look at their demographics maybe we wanna figure out what podcast they pay attention to, I can build my marketing plan for Reddit, advertising, or organic, based on all this data.
It's it's just very sweet, very straightforward and so fast.