Transcription

Wanna see a slick tip in SparkToro.

So let's say, for example, that rather than saying, oh, I want to reach parents online.

You said, I want to reach people who run parenting blogs people who run parenting websites because, wisely, you recognize that parents is too large of a demographic graphic, many people don't necessarily describe themselves as a parent in their whatever LinkedIn, Twitter, Facebook, Facebook, etcetera. And so you could try, my audience uses these words in their profile, runs a parenting block. So that will look for people, right, seven zero seven people in our index matched profiles that say they run a parenting blog, I could use parenting website or parenting site or blog or whatever.

hashtags, frequently used phrases, and I could say, oh, p bloggers, I don't I don't actually know what p bloggers is, but I can try, uses the hashtag p bloggers, which is parent bloggers, and then I can see a whole bunch of data about them P bloggers is a specifically UK term, and so this is obviously very focused on the UK, I can go back and mess around and say, oh, okay. I want, whatever, people who are lifestyle bloggers, or I want people who've used the phrase potty training, and then you can dig in. But what's smart about this tactic is that saying I wanna reach parents online is very difficult, too large of a demo, but saying I wanna reach parent bloggers, parenting bloggers, parenting website owner's operators, look, I can reach them through here and then they'll reach my audience.

So these sources of influence will reach the people who will then amplify it to my and if your influence map says that's how you reach your target audience, this tactic is phenomenally effective.