It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
By We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is
The Google API Leak Should Change How Marketers and Publishers Do SEO
By Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. Recently, my good friend Wil Reynolds
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
By Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. On Sunday, May 5th, I received
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
By I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15. Meanwhile, counterintuitively, there have never been more digital marketing
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
By I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or present at someone’s webinar or conference. I listen to, read, or watch their content. At least one show, a handful of their blog posts, or find and watch a recording of
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
By There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of Klaviyo.com; a company
You Are Your Moat
By I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments. (Though let’s be clear, I’ll take
Win the RFP: Nail Your Next Client Pitch With Audience Research
By Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Clients expect these tasks to be done more efficiently and effectively than they could with internal talent alone. SEO primarily for DTC brands. PR outreach for the IT space. Social media ads for clothing and beauty brands. Blog writing
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
By It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of