Starting today anyone can analyze any (describable) audience in SparkToro
Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL…
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…
Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
The 5 Big Trends that Will Dominate Marketing in 2026
I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale…
Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
Raise your hand if you remember these roundup posts! No? That’s just me? I was the only one paying attention to these in 2008?…
Your Next Launch Will Fail Without an Amplifier Strategy
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation.…
Never Ask an AI Tool How It Came Up with That Answer
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you’ll read this year. It’s so critical to…
The Best Damn Food & Drink Gift Guide 2025
Hey friends! It’s been a crazy few months what with flutters hands, gestures to the burning tire fire just outside the window. The point…
The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and…
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something…