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For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude…
For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often…
There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline…
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…
Editor’s Note: Watch our free webinar discussing the findings here (no ads). The Problem: For the last few years, companies have been investing inordinate…
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…
Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL…
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
