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Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…
Editor’s Note: Watch our free webinar discussing the findings here (no ads). The Problem: For the last few years, companies have been investing inordinate…
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…
Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL…
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale…
Raise your hand if you remember these roundup posts! No? That’s just me? I was the only one paying attention to these in 2008?…
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation.…
