Category: Hiring

Data Hiring Startups

Making Agency Numbers More Transparent

Rand FishkinBy Rand Fishkin
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…
Hiring Marketing

What Can SEOs Do That No Other Marketer Can?

Rand FishkinBy Rand Fishkin
I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is a topic about which many folks in and around web marketing professions are curious about. With some of the recent changes Google’s made around link building practices, brand biasing, and intent matching. And, since my opinions…
Hiring Marketing

The T-Shaped Web Marketer

Rand FishkinBy Rand Fishkin
There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation.…
Hiring Startups Team

What Company Culture IS and IS NOT

Rand FishkinBy Rand Fishkin
Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump Qualifications.” I don’t typically like to rant against stuff on the web, but I’m worried this is a case where the popularity of the piece (note the thousand upvotes, 600+ comments, and hyper-negativity in the Reddit…
Hiring Startups Team

Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)

Rand FishkinBy Rand Fishkin
“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with why it exists. Many employers are not supporters of their teams, and treat human resources as, well, resources that just happen to be human. That fleshy cognition thus imbues them with all sorts of problematic and…
Hiring Marketing Moz Team

Why Every Company Should Have a Marketing-Focused Webdev Team

Rand FishkinBy Rand Fishkin
Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.” This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We…

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