The Power of Word of Mouth: How to Find What Influences Your Customers
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Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell.
In other words, it’s becoming a lot more expensive to acquire customers.
What to do? At our recent SparkToro Office Hours, Asia Orangio, Founder &…