Month: November 2024

Events Personal

The Best Damn Food & Drink Gift Guide 2024

Amanda NatividadBy Amanda Natividad
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide. Same rules apply: A distribution of gift options between $20-$300, with very few at the top end of that range, and plenty of affordable selections A diverse range of products that can accommodate various palates and…
Advertising Content Marketing Industry Marketing Psychology Tactics

If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time

Rand FishkinBy Rand Fishkin
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention. For most, that’s heavily in digital performance ads (Meta, Google, Apple, and if you’re in e-commerce, Amazon/Pinterest), a healthy amount in social media/brand ads (TikTok, Instagram, Facebook, maybe Reddit), and then a bit of “content marketing,”…
Personal Startups

Snackbar Studio Raised $2.15M Using SparkToro’s Funding Model (and we’re open sourcing the docs)

Rand FishkinBy Rand Fishkin
Since SparkToro’s founding in 2018, I’ve been been passionately loud about our unique funding model (becase it’s a really good idea.) The model focuses on chill work, sustainability over growth-at-any-cost, and offers investors and founders a lower-risk way to benefit from long-term, profitable operation. Several companies and funds have used our structure to raise money since, including accelerator program TinySeed…
Content Marketing Product SparkToro

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

Rand FishkinBy Rand Fishkin
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In fact, this new data is what our customers told us (in a September survey) was the most valuable missing piece in the product: Let me show you what it can do, and why I’m so excited…

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