The Smarter-Not-Harder Guide to Content Marketing in 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…
Marketing
A One-Size-Fits-All Social Media Strategy
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or…
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s…
You Are Your Moat
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you…
Win the RFP: Nail Your Next Client Pitch With Audience Research
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a…
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year…
Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently…
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social…