How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re…
Marketing
The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard
Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It’s an attribution-trained marketer’s nightmare. Knowing…
If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard
Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers.…
Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard
I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their content efforts based…
Modern Content Marketing: Your New Growth Flywheel
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high…
5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
In the not-too-distant future, we’ll look back at the days when a full 1/3rd of Google searches resulted in a free click to the…
5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales
CEO/Sales Leader: “Hey marketing team! We’re behind on our quarterly sales goals and only have 3 weeks left. Do some marketing why doncha?! Crank…
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew…
5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
An Employee’s Guide to Building a Personal Brand
You don’t need to announce your bid to join the creator economy. You don’t need to sell templates or courses, or even start a…