10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s…
App Store SEO: Why I’m Still a Skeptic
I love how the field of SEO has branched out to include a lot of tasks and channels greater than just the search engines.…
IPOs, Acquisitions, and The Long Term for Moz
Somehow, the company we started has become somewhat successful and reached some really interesting milestones. Honestly, what SEOmoz has achieved in the past 5…
The Paradox of Easy vs. Hard to Measure Marketing Channels
When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else…
Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop
I think I might have some masochistic tendencies. Usually, when people are terrible at something, they find alternatives, or they stop entirely. I do…
Taking a week off of blogging
I’m heading to Ireland – Belfast & Dublin – for the next 9 days, so I’m going to take some time off blogging. It’s…
Interview Questions and Interview Strategy
It’s struck me of late that many smart companies with reputations for giving tough interviews are weirdly anti-strategic in their approach to interview questions.…
The Downside of Hedonic Adaptation at a Scaling Startup
The resiliency of the human mind is an absolutely astounding phenomenon. Evolution has given us the power to suffer massive, lifelong injuries, lose the…
Two Psychological Triggers that Make Viral Content More Viral
I was particularly impressed last week with the political quiz website ISideWith. If you haven’t yet taken it for a spin, I recommend doing…
It’s Not Just Technical Debt; Everything Gets Painful & Slow as You Scale
A tremendous amount gets written about technical debt (definition) in the startup ecosystem. As you scale your product and engineering, you inevitably make sacrifices…