Month: September 2012

Data Marketing

10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing

Rand FishkinBy Rand Fishkin
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s put together. (from Avinash’s post)…
Product

App Store SEO: Why I’m Still a Skeptic

Rand FishkinBy Rand Fishkin
I love how the field of SEO has branched out to include a lot of tasks and channels greater than just the search engines. That said, although I hear a lot about SEO for the app stores (mostly Android’s “Play Store” and iPhone’s “app store”), I have a lot of skepticism about making big investments there for a few reasons:…
Moz Startups

IPOs, Acquisitions, and The Long Term for Moz

Rand FishkinBy Rand Fishkin
Somehow, the company we started has become somewhat successful and reached some really interesting milestones. Honestly, what SEOmoz has achieved in the past 5 years is beyond what I could have hoped for. It’s exciting and it’s humbling, but it’s also a little bit scary. There are 94 incredible people at the company devoting their professional lives (and often a…
Personal Psychology

Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop

Rand FishkinBy Rand Fishkin
I think I might have some masochistic tendencies. Usually, when people are terrible at something, they find alternatives, or they stop entirely. I do that sometimes, but I’m also weirdly persistent when faced with an obvious lack of acumen for a skill or pursuit. In college, I was captain of the only flag football team not associated with a fraternity.…
Personal

Taking a week off of blogging

Rand FishkinBy Rand Fishkin
I’m heading to Ireland – Belfast & Dublin – for the next 9 days, so I’m going to take some time off blogging. It’s been a huge challenge writing every night again (haven’t done it in a few years), but it definitely takes a toll. Hopefully the week off will help.…
Hiring Team

Interview Questions and Interview Strategy

Rand FishkinBy Rand Fishkin
It’s struck me of late that many smart companies with reputations for giving tough interviews are weirdly anti-strategic in their approach to interview questions. Chatting with folks from across our organization (and a few others) who’ve done their fair share of interviewing with Google, Amazon, Boeing, the US State Department, Twitter, Facebook, etc. I’m struck by what seems like a…
Marketing Psychology

Two Psychological Triggers that Make Viral Content More Viral

Rand FishkinBy Rand Fishkin
I was particularly impressed last week with the political quiz website ISideWith. If you haven’t yet taken it for a spin, I recommend doing so, not because it’s likely to change your political affiliation (we might even have a genetic predisposition there that no evidence will be strong enough to overrule), but because it’s an excellent case study in effective…
Startups Team

It’s Not Just Technical Debt; Everything Gets Painful & Slow as You Scale

Rand FishkinBy Rand Fishkin
A tremendous amount gets written about technical debt (definition) in the startup ecosystem. As you scale your product and engineering, you inevitably make sacrifices for the sake of speed that lead to pain down the road. What startups (and people who interact with them) don’t often realize is that this same problem happens across nearly every team and every form…

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