Why “Optimization” is a Terrible Way to Think About SEO
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as…
Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)
“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with…
The Most Followed Twitter Users with “SEO” in Their Bio
I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a…