April 2013 - SparkToro

Hiring Moz Team April 26, 2013

If Management is the Only Way Up, We’re All F’d

Geraldine used to love her job at Cranium (the board game startup in Seattle, prior to the Hasbro acquisition & layoffs). She wrote questions for the board games, and copy for the boxes and marketing materials. She was good at it. But, something weird happened – they tried to promote her. I remember her coming home at night and fretting…

Psychology Startups Team April 11, 2013

We’ll Work for Peanuts. But We Won’t Work Without Meaning.

By Rand Fishkin

For the first 6 years of my career, I made less than $20,000/year. For 18 months, I made more, but then I made less for another year after that, so it averaged out. It was a tough time (and I’ve written about it before so won’t rehash here), but I never stopped learning, stopped growing, or had to feeling like…

Startups April 8, 2013

So Why Do I Have the Platform & the Recognition?

By Rand Fishkin

Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns, his online ticket-sales, and the consistency of his persona, but tonight, it’s very late, I’ve just spent 22 hours on planes and in airports, and so this will have to do. From the NYTimes’ interview with…

Data Marketing April 6, 2013

Is Google+ Approaching Twitter’s Marketing Value?

By Rand Fishkin

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and…

Events Marketing April 4, 2013

11 Tips I Gave to Marketers this Morning

By Rand Fishkin

Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab coat, which is always fun). While looking through the show’s program guide, I discovered that I was also supposed to be on a panel today! The description read something like this: Bill Hunt and Rand…

Month: April 2013

If Management is the Only Way Up, We’re All F’d

We’ll Work for Peanuts. But We Won’t Work Without Meaning.

So Why Do I Have the Platform & the Recognition?

Is Google+ Approaching Twitter’s Marketing Value?

11 Tips I Gave to Marketers this Morning

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