Month: May 2020

Marketing

Why Marketing Flywheels Work

Rand FishkinBy Rand Fishkin
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like nothing I did moved the needle until I started my blog and slowly, very slowly… things changed. Gradually, more and more people visited my website (seomoz.org, which became moz.com). The content sucked,…
Marketing Psychology

Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).

Rand FishkinBy Rand Fishkin
You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten social shares. And we’re not even talking about all web content — just those pieces creators produced specifically to earn shares, links, rankings, and traffic. Tragically, much like the US economy, content marketing is a winner-take-all…
Marketing Product SparkToro

How to Use Your First Ten SparkToro Searches

Rand FishkinBy Rand Fishkin
Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially those pursuing early stage ideas or launching new products. It took forever — usually months, sometimes 6+. The data was always self-reported (which meant it was often wrong). And scale was simply unobtainable. We could survey…

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