Month: September 2012

Personal

I Love You Geraldine. Happy Birthday.

Rand FishkinBy Rand Fishkin
Dear Geraldine, For the last 10 years and 9 months, you’ve been the best thing in my life. We’ve been through a bunch of tough times together and some amazingly good ones, too. And for the past 3 and a half years, you’ve been writing a love letter to me (that’s turned into much more than that). Today, I wanted…
Personal

I Hated My Blog Post From Last Night

Rand FishkinBy Rand Fishkin
This morning I woke up with a lot of regret. I really don’t like my blog post from last night. To use a common SEOmoz saying, it was “TA” but not “GFEE.” I shared my thoughts transparently and I authentically don’t like the “growth hacker” terminology, but why am I writing about that? It doesn’t help anyone and it tears…
Marketing Startups

Growth Hackers: The Ninja Rockstar Pirates of the Marketing World

Rand FishkinBy Rand Fishkin
I really enjoyed this article from Layered Thoughts: “Growth Hacking is BS. It’s All Just Marketing.” But, it did make me reflect on my adoption of other terminology over the years. In the early 2000s, I liked the term “Search Engine Optimization” (SEO) over “Search Engine Placement” (which some people still use) or “Search Engine Marketing” (which now means SEO+PPC…
Events

The Help Me Help You Dinner

Rand FishkinBy Rand Fishkin
Try a quick thought exercise: Grab a piece of paper and a pen and jot down at least 3 or 4 ideas of the best possible way you could help your business and/or your career with $500. I want to compare those ideas against a process that costs me ~$500 and has, historically, produced incredible returns for SEOmoz and (as…
Events

My Fall Speaking Schedule: 13 events in 9 weeks

Rand FishkinBy Rand Fishkin
It’s September, which means the two month season I traditionally spend mostly in Seattle (we call it “summer” even though it rarely gets to 80°) is over and my insane travel schedule’s starting up again. If you’d like to keep track of me or catch me in a particular city, I’ve created a list of events I’ll be at below.…

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