5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
An Employee’s Guide to Building a Personal Brand
You don’t need to announce your bid to join the creator economy. You don’t need to sell templates or courses, or even start a…
A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then…
Maybe the Best Threads Strategy Right Now Is to Listen and Learn
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where…
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the…
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic…