Month: August 2024

Events Marketing SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Amanda NatividadBy Amanda Natividad
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a customer from reading a blog post after having Googled, “how…
5-Minute Whiteboards Analytics Marketing Tactics

Content Marketing Needs to Evolve Beyond SEO

Rand FishkinBy Rand Fishkin
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords in Google. It limits our creativity AND the likelihood that meaningful marketing improvements will happen. Content marketing is bigger than SEO. I’m tired of 99% of my LinkedIn feed pretending it’s not. This week’s 5-Minute Whiteboard…
Data Industry Predictions SEO

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

Rand FishkinBy Rand Fishkin
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re in the digital marketing world, it’s probably worth your time to download and read. Last Friday, I got access to the report and asked Datos for permission to share a few of the big findings and…

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