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How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…

Amanda Natividad Amanda Natividad 29 Aug 2024 • 4 min read
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Content Marketing Needs to Evolve Beyond SEO

I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…

Rand Fishkin Rand Fishkin 27 Aug 2024 • 5 min read
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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re…

Rand Fishkin Rand Fishkin 4 Aug 2024 • 5 min read
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