Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of…
Marketing
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…
On SERP SEO – The Infuriating Reality of Search’s Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
You’ve Got Product/Market Fit… What About Marketing/Market Fit?
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their…
The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…
Announcing SparkToro “Trending” — a Front Page for the Web Marketing World
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop…
New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018
There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of…