Category: Marketing

Data Marketing

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.

Rand FishkinBy Rand Fishkin
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.: If you take the…
Data Marketing

This Chart Does Not Show SEO Is Dying

Rand FishkinBy Rand Fishkin
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See…
Marketing

Some Non-Obvious Advice on Thought Leadership

Rand FishkinBy Rand Fishkin
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader, nor does being a leader enable you to simply think about things AND 2) the term has pretentious and sometimes negative associations. When I hear people describe me that way, I have a viscerally uncomfortable reaction.…
Data Marketing

Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected

Rand FishkinBy Rand Fishkin
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On April 30th, at 6:03pm Pacific,…

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