An Unpopular List of Marketing Trends for 2019
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping…
Marketing
Google’s European Monopoly (& Shrinking Click-Through Opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties…
Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…
On SERP SEO – The Infuriating Reality of Search’s Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
You’ve Got Product/Market Fit… What About Marketing/Market Fit?
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their…
The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…