Category: Product

Data Product SparkToro

Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers

Rand FishkinBy Rand Fishkin
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are almost always the same: Are my customers moving from traditional methods of discovery to these platforms? If so, how much? Starting today, SparkToro has the answers. Using clickstream panels from our partners at Datos, we’re able…
Content Marketing Product SparkToro

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

Rand FishkinBy Rand Fishkin
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In fact, this new data is what our customers told us (in a September survey) was the most valuable missing piece in the product: Let me show you what it can do, and why I’m so excited…
Product SEO SparkToro

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

Rand FishkinBy Rand Fishkin
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our next few features will focus on expanding V2’s coverage to the UK and Canada, and providing data about the ad platforms that reach an audience. But, before…
Data Product SEO SparkToro

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Rand FishkinBy Rand Fishkin
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows, and provides the frequency (and…
Data Product SparkToro

NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent

Rand FishkinBy Rand Fishkin
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is provided alongside a measure of…
Marketing Product SparkToro Tactics

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

Rand FishkinBy Rand Fishkin
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of Klaviyo.com; a company whose marketing automation, email segmentation,…
Marketing Product SparkToro

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Rand FishkinBy Rand Fishkin
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of V1’s functionality, the opposite is…
5-Minute Whiteboards Marketing Product Tactics

How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

Rand FishkinBy Rand Fishkin
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the weeds of marketing precisely because we can’t see the strategy forest for the tactical trees. I’ve written before about how too few marketers grasp the difference between strategy and tactics. If you’re struggling to get a…

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