Win the RFP: Nail Your Next Client Pitch With Audience Research
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Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise:
Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop)
Domain: Deep knowledge of a given industry (e.g. PR strategy in the healthcare space)
Clients expect these tasks to be done more efficiently and effectively…