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SparkToro Blog8 Counterintuitive Marketing Strategies That Actually Work
  • Advertising
  • Marketing
  • Psychology
  • Tactics

8 Counterintuitive Marketing Strategies That Actually Work

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…

Amanda Natividad Amanda Natividad 28 Feb 2022 • 9 min read
SparkToro BlogWhat Your Marketing Needs is a Bad Guy
  • Advertising
  • Marketing
  • Product
  • Psychology

What Your Marketing Needs is a Bad Guy

If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…

Rand Fishkin Rand Fishkin 15 Feb 2022 • 6 min read
SparkToro BlogIs This a Twitter Thread or a Blog Post?
  • Marketing
  • Psychology
  • Social Media
  • Tactics

Is This a Twitter Thread or a Blog Post?

Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…

Rand Fishkin Rand Fishkin 3 Feb 2022 • 7 min read
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