If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
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Yes, this is a rant.
It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.
For most, that’s heavily in digital performance ads (Meta, Google, Apple, and if you’re in e-commerce, Amazon/Pinterest), a healthy amount in social media/brand ads (TikTok, Instagram, Facebook, maybe Reddit), and then a bit of “content marketing,”…