New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
Data
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience…
Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re…
In 2026, Less than One Third of Google Searches Still Send a Click
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI…
New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web
Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data,…
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re…
New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often…
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
Editor’s Note: Watch our free webinar discussing the findings here (no ads). The Problem: For the last few years, companies have been investing inordinate…
Never Ask an AI Tool How It Came Up with That Answer
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you’ll read this year. It’s so critical to…
The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and…
