Category: Data

5-Minute Whiteboards Data Product SparkToro Tactics

How to Use SparkToro + LLMs to Do Marketing Magic

Rand FishkinBy Rand Fishkin
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things that takes humans a long, painful amount of time to replicate. But, they’re also stereotype machines whose reasoning and capabilities, especially in the creative and novel needs that marketing demands, isn’t replacing even 1% of jobs…
Data Product SparkToro

We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features

Rand FishkinBy Rand Fishkin
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data, graphed over time. It’s time for an all-new version of SparkToro. Today, we’re releasing a massively upgraded, fully-overhauled version of our audience research platform. <Slaps roof of car> This baby’s got so much audience research juice,…
Data Marketing Research SEO

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

Rand FishkinBy Rand Fishkin
For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from Google? Is Google search growing, flatlining, or declining? I’ve seen wild speculation that Google’s market share is down 5-10% since ChatGPT’s launch, and heard anecdotes across my feeds from people claiming that they never use Google…
Data Research SEO

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

Rand FishkinBy Rand Fishkin
Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A Semrush Company). That analysis opened many marketers and creators’ eyes to the reality of how people use Google in 2024, i.e. navigational-heavy, and significantly weighted toward the top few thousand queries. This quarter, we’re back to examine several…
Data Product SparkToro

Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers

Rand FishkinBy Rand Fishkin
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are almost always the same: Are my customers moving from traditional methods of discovery to these platforms? If so, how much? Starting today, SparkToro has the answers. Using clickstream panels from our partners at Datos, we’re able…
Data Industry Marketing Research SEO

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Rand FishkinBy Rand Fishkin
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been unable to budge that number (so far). They get <9% of all web visits, but send more than 60% of all referring traffic to other sites. Google is certainly one of…
5-Minute Whiteboards Advertising Data Industry Marketing Predictions

Is Google Losing Search Market Share?

Rand FishkinBy Rand Fishkin
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for the first time, Google may fall under 50% of market share in search advertising (according to an eMarketer report the WSJ cites). The WSJ points…

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