How to Measure “Hard-to-Measure” Marketing Channels
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content,…
Marketing
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes,…
Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and…
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. It could be a chicken…
SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use…
The Episodic Content Creator’s Guide to Using SparkToro
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top…
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…